Design Guide: The Source for interior design products, services and fine home furnishings.

Celebration of Design Home
SPEAKERS:  Peter Shankman  |  David Rodriguez & Billy Ware  |  Matt Nardella   |  Angela Merola  |  Steve Nobel  |  Marcela Abadi Rhoads

Steve Nobel

Steve Nobel is the Author of “Aiming at Affluence; Marketing Interior Design to Luxury Clients.” In its second printing, the book presents key insights into the opportunity interior designers can seize in the luxury market. Visually and vibrantly, he sketches the primary attributes of the luxury client, and reveals effective strategies for winning their business and long-term loyalty. Appointed by ASID as a “Distinguished Speaker” on the subject of the business of design, Steve often appears before large audiences of interior designers in showrooms and design centers throughout North America. Although focused on the Interior Design market Steve’s strategies are translatable into all fields of luxury.

Steve is the founder and principal of NOBELINKS, a consulting practice specializing in the luxury markets for home furnishings and interior design, worldwide. His capabilities include strategic planning for market creation and development, penetration enhancement and channel/distribution expansion, and overall consulting on brand building.

He is a member of The Luxury Marketing Council, and is also co-founder and Chairman of The Luxury Home Alliance, established in New York as a salon for innovative marketing collaborations.

Steve’s vision and wide-ranging network of professionals enables him to synthesize the business of design, and impart valuable guidance to designers, marketers and others in the market for luxury at home.

A respected leader in the home furnishings market for over 25 years, Steve has held executive positions in marketing, planning strategic growth, manufacturing and licensing. He was an owner and president of The John Widdicomb Company, maker and marketer of fine furniture worldwide including such significant licensed collections as Mario Buatta and Jacques Grange. He also served as Managing Director of Baker, Knapp and Tubbs, Ltd. in London.

Seminar Overview:

Just Like Us: Success, Survival and Stimulus in the Market for Interior Design

Panel discussion event that features practical experiences by designers, architects, and design businesses/experts who have demonstrated real success re-positioning their businesses as design brands and earning the premium rewards they deserve. The audience benefits because they want to know how to do it themselves. The panelists discuss the ways that they have adapted to the ever-changing marketplace, while at the same time elevating their business success and brand stature. This is an event for the audience of designers who 'just like' the panelists want to know how to create their own design brands, profits and even better quality of life.